Digital Marketing Manager

Chattanooga, Tennessee, United States · Marketing expand job description ↓

Description

Southtree’s mission is to reconnect people to the things that matter most by executing engaging marketing campaigns, validated by data. We currently operate three e-commerce brands, Legacybox, Southtree and KODAK Digitizing Box, all of which help preserve old analog media on DVDs and digital files delivered on thumb drives or digital download.


As a Marketing Manager at Southtree you’ll develop, implement, execute, and evaluate marketing plans. You will be responsible for growing existing marketing channels and developing new ones. Southtree is a fast-paced, dynamic work environment that is constantly evolving and changing, and we are looking to add a team member that is ready for the challenge.


Roles and Responsibilities:

  • Develop and deploy customer acquisition and retention marketing strategies, from ideation to execution
  • Identify trends and insights, and optimize spend and performance based on insights
  • Measure and report performance of marketing campaigns and assess against goals
  • Understand KPIs and their implications
  • Evaluate and optimize customer experience across multiple channels and touch points
  • Build and manage strategic relationships with key industry players, agencies and vendors
  • Stay current with latest trends and best practices of online marketing and measurement

Requirements

Background and Experience

  • Bachelor’s degree in Marketing, Business, Communications or related field
  • 2-5 years of marketing experience
  • Experience with SEO/SEM, marketing database, email, social media, display advertising, user funnels and landing page optimization
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (Google Analytics / Universal Analytics)
  • Proficient in Microsoft Office (PowerPoint, Excel, Word)
  • Campaign execution and project management experience

Characteristics and Traits

  • Sincerity, patience and adaptability
  • Desire and drive to be innovative and creative
  • Strong analytical skills and data-driven thinking
  • Thrives in a fast-paced startup environment where passion for great experience leads all marketing efforts and development
  • Ability to effectively organize information, manage projects, and work with others on a close-knit team
  • Strong attention to detail and exceptional communication skills
  • A “no task is too small” attitude and a positive, spirited outlook

Benefits

  • Full-time, salaried
  • Medical, dental and vision coverage
  • Paid time off
  • Constant supply of coffee
  • Awesome people
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